Opportunities in the Brazilian sports market

15/01/2020

In this issue, LS Brazil Outlook analyzes prospects for significant changes in the sports industry in the country. Legislative initiatives aimed at modernizing local football clubs are discussed; they could result in investors being able to hold equity stakes and to participate in their governance. Another topic is the debate over re-negotiating the criteria that apply to the distribution of revenues from the sale of broadcasting rights, a vital source of income for clubs.

A bill of law expected to pass in Congress in the first half of the year allows sports betting and gambling in general. A multi-billion market would be open to local and foreign investors; this is the topic of a further article in this newsletter.

Finally, we examine a great shift in fans’ consumption pattern – one that forces advertisers in sports events to revise their strategies.

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